Manajemen dan Bisnis (MABIS) is an open access journal published under the Faculty of Business and Economics at the University of Surabaya with ISSN 1412-3789 and e-ISSN 2477-1783. It is published under the Faculty of Business and Management at the University of Surabaya. The editorial board invites authors and experts to publish and share their ideas through scientific and empirical research in the field of Management and Business. The major objective of the publication is to improve theories, concepts, and practices in the field of management and business. The dissemination of research will enable young researchers and practitioners to present and share their scientific empirical findings. We aim to be a bridge between theories and practices in management and business. The participation of distinguished national and international scholars on the editorial board ensures the sustainability and quality of the journal and supports the development of management and business research at both national and international levels. MABIS is published three times a year (March, July, and November), with each issue comprising 25 empirical research articles, preferably written in English. This publication schedule enables the timely dissemination of recent research findings to both academicians and practitioners. The journal targets a broad readership, including researchers, lecturers, undergraduate and postgraduate students, as well as practitioners in the field of management and business. Manajemen & Bisnis (MABIS) has officially been accredited SINTA 2 by the Directorate General of Research and Development, as stated in Decree No. 295/C/C3/KPT/2026 dated January 2, 2026
Department of Management - Faculty of Business and Economics. Universitas Surabaya.
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How social media marketing influence green purchase intention: based on Theory of Planned Behavior
To promote eco-green products, social media information may serve as the center of business development. Consumers buy the product after gaining knowledge developed throughout social media. Social media, cognitive, and marketing factors combine to influence consumer purchase intentions for green products. This study aims to implement marketing in social media, LOHAS, and PCE into TPB, conducting a comprehensive research to understand consumer attitudes towards green products and their purchase intentions. The theory of planned behavior (TPB) explains and predicts human behavior in the context of PCE and LOHAS. Lifestyles of Health and Sustainability (LOHAS) represent a consumer segment focused on health, sustainability, and social responsibility. Perceived consumer effectiveness (PCE) refers to the context of consumer activism and ethical consumption. The questionnaire survey method was employed to gather data on consumers in Indonesia with a sample size of 172 people. Purposive sampling was conducted to obtain insights from participants. Smart PLS 3.0 was used to analyze the data. Social media plays a part in the dissemination of information as a promotion of environmentally friendly products. Social media marketing has the potential to affect consumer attitudes through PCE and LOHAS. PCE and LOHAS contribute significantly to green purchase intentions.
Copyright (c) 2025 Kesha Dewi Nur Rahmadani, Candra Kusuma Wardana, Nadiatul Husna https://creativecommons.org/licenses/by/4.0
The role of integrated fiscal policy in increasing private sector participation and regional economic growth
This study analyses the influence of tax incentives, public infrastructure spending, and subsidies on regional economic growth in Baubau City through the mediating role of private sector participation. The main issue concerns the effectiveness of fiscal policy in encouraging private sector involvement to support regional economic development. The research employs a mixed methods approach with an explanatory sequential design, combining quantitative analysis using SEM-PLS and qualitative analysis. Data were collected from 100 respondents, including fiscal officials, micro, small, and medium enterprise actors, and private stakeholders. The findings show that tax incentives, public infrastructure spending, and subsidies significantly affect private sector participation and regional economic growth. Private sector participation also mediates the relationship between the three fiscal instruments and economic growth. The novelty of this study lies in the integrated analysis of these three fiscal instruments and the inclusion of internal tax incentives for civil servants, such as employee additional income, which has rarely been discussed in previous studies. The results emphasize that evidence-based fiscal policy and public–private collaboration is crucial for developing effective and inclusive regional development strategies.
Copyright (c) 2025 Husriah Husriah, Filasti Rahma, Rias Supradani https://creativecommons.org/licenses/by/4.0
The influence of emotional labour on fatigue: customer complaints and return package as moderators
Emotional labour can occur in employees due to emotional demands from the company. This can cause employees to experience Fatigue and will certainly have a negative impact on the company. The purpose of this study is to determine the effect of Emotional Labour on couriers at Ninja Express and also to determine the role of Customer Complaints and Return Package as moderating the relationship between the two. In this study, data collection used questionnaire distribution to the object with 99 couriers involved as a sample determined by purposive sampling technique. Through quantitative analysis, the data that has been collected is processed with the SmartPLS application. The results showed that Emotional Labour positively and significantly affects Fatigue. Customer Complaints do not moderate research on the effect of Emotional Labour on Fatigue. Return Package does not moderate research on the effect of Emotional Labour on Fatigue. The implications of this study suggest that companies provide free counseling services, workshops on handling consumer complaints, and standardization of delivery procedures.
Copyright (c) 2025 Putri Cindy Claudya, Wahyu Maulana https://creativecommons.org/licenses/by/4.0
Behavioral intention on tropical island tourism: assessing the destination image effect through mte and satisfaction
East Java Province is a major driver of domestic tourism in Indonesia and has strong potential for developing its remote tropical islands. However, tourism growth in these areas is hindered by limited accessibility and inadequate infrastructure. This study examines how sustainable tourism can be promoted by analyzing the relationships among destination image, memorable tourism experiences (MTEs), tourist satisfaction, and behavioural intention. Using a quantitative approach, data from 155 visitors were analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that destination image positively influences MTEs and satisfaction but does not directly affect behavioural intention. Instead, behavioural intention is shaped through the mediating effects of MTEs and satisfaction, both of which are key drivers of tourists’ intention to revisit and recommend destinations. The findings emphasize that positive perceptions of safety and infrastructure must be translated into meaningful and memorable experiences to create value for tourists. The study provides strategic insights for policymakers and destination managers, highlighting the importance of shifting tourism development and marketing efforts from image-focused promotion to experience-oriented strategies supported by adequate infrastructure, in order to strengthen tourist loyalty, encourage positive word-of-mouth, and support sustainable tourism redistribution
Copyright (c) 2025 Gusti Ayu Wulandari https://creativecommons.org/licenses/by/4.0
Analysis of liquidity, leverage, and inflation on firm value in energy sector companies
Companies generally strive to enhance their value to maximize profits and shareholder wealth. The Firm Value is shaped by multiple factors, including internal aspects like financial performance and external influences such as inflation, which can impact market perception of asset value and the company's future potential. A company's financial performance, including liquidity, leverage, and dividend policy, directly impacts its valuation. Firms with strong financial performance generally achieve higher valuations. This study investigates the impact of liquidity, leverage, and inflation on firm value, with dividend policy acting as a moderating variable. The study targets energy sector companies listed on the Indonesia Stock Exchange (IDX) between 2018 and 2023. Out of a total population of 87 companies, 13 met the criteria for sampling. The findings indicate that liquidity and inflation positively affect firm value, leverage has no significant impact, and dividend policy does not act as a moderating factor in the relationship between liquidity, leverage, and inflation with firm value.
Copyright (c) 2025 Idham Maulana Oktora https://creativecommons.org/licenses/by/4.0
The influence of personal traits and dynamic leadership on work productivity with resilience as a moderator
The study aims to look at the direct influence of personal traits, dynamic leadership and resilience on work productivity, as well as the moderate impact of resilience on the influence of personal traits and dynamic leadership on work productivity. The research sample is employees who have worked productively every day. The study uses a structural equation modeling approach, with a moderated regression analysis method, using Smart PLS. The results of the study prove that personal traits, dynamic leadership and resilience have a positive effect on work productivity. Resilience strengthens the influence of personal traits on work productivity. The implication is that if you want to increase employee work productivity, the main priority strategy recommended is to increase dynamic leadership, the second priority is with the strategy to improve personal traits, and the third priority is with the strategy to increase employee resilience. These two things are very effective for increasing work productivity. Another alternative to increase work productivity is to synergize strategies through the collaboration of personal traits and resilience skills. By combining personal traits with the resilience ability of employees, employee work productivity will also increase significantly.
Copyright (c) 2026 Herson Keradjaan https://creativecommons.org/licenses/by/4.0
The mediation role of peer-to-peer lending: the impact of inclusion and self-efficacy on MSMEs financial performance
This study aims to examine the role of peer to peer lending (P2P) in mediating the influence of financial self-efficacy, financial literacy, and financial inclusion on the financial performance of MSMEs in Bengkulu City. A study design that was quantitative and explanatory was applied using a survey method involving 108 MSMEs selected through probability sampling across nine districts. Data were collected using questionnaires and analyzed using PLS-SEM with SmartPLS 4.1. The results indicate that financial inclusion and financial self efficacy have a major impact on the adoption of peer to peer lending, while financial literacy does not. Furthermore, peer to peer lending significantly improves financial performance and mediates the effect of financial self efficacy and financial inclusion on performance. Although financial self efficacy, financial literacy, and financial inclusion do not statistically significantly correlate with financial performance. This study is original in integrating behavioral finance constructs with digital peer to peer lending adoption using the Theory of Planned Behavior, contributing empirical evidence to the growing literature on MSME financial performance in underdeveloped regions.
Copyright (c) 2026 Sintia Safrianti, Idham Lakoni, Nina Yulianasari, Frenita Claudia Angel, Perdiansyah Perdiansyah https://creativecommons.org/licenses/by/4.0
The study of 7ps marketing mix on purchase intention in the home renovation service industry using PLS-SEM approach
The increasing demand for home renovation service, coupled with the growing number of households in Indonesia, has also increased competition in this sector. Businesses whose revenue depends on new projects require the right marketing strategy to increase customer acquisition, and purchase intention is a crucial step in this process. This study aims to determine 7P marketing mix elements effect on purchase intention in a renovation service company. A quantitative approach was used in this study, involving 144 collected samples who had home renovation plans and lived in Magelang, Yogyakarta, Solo, and the surrounding areas. The data collected were analyzed using SmartPLS4. The results showed that price and promotion significantly influenced purchase intention using home renovation services. Price had the highest impact in influencing purchase intention. While, product, place, people, process, and physical evidence did not significantly influence purchase intention. This study contributes to marketing theory by extending the 7Ps framework to the small-scale construction context, where service tangibility and project-based transactions dominate decision-making. The findings highlight that in the home renovation industry, price and promotion drive purchase intention more strongly than people or process, suggesting the need to adapt traditional marketing mix models for project-based services.
Copyright (c) 2025 Kristi Kartika, Atik Aprianingsih https://creativecommons.org/licenses/by/4.0
Easy and visible: accountability of the Gontor modern islamic boarding school
Accountability is essential for all organizations, including faith-based organizations (FBOs). Stakeholders require accountability information to assess how management operates the organization. Since organizational accountability is shaped by culture and local wisdom, its form varies significantly across communities. This study explores accountability concepts within the financial management framework of Gontor Modern Islamic Boarding School (GMIBS). Adopting an interpretive paradigm, researchers conducted in-depth interviews with key informants—financial report preparers with comprehensive understanding of institutional financial reporting. Two additional informants obtained through snowball sampling enabled data triangulation. Thematic analysis was employed to analyze the collected data. The findings reveal a unique accountability concept tailored to GMIBS's conditions and culture, built upon four principles: transparency, easy data access, openness, and globalization. These principles underlie financial reporting in two categories: vertical and downward accountability. Vertical accountability focuses on the Waqf Council; given members' relatively older age, reports are simplified for easier comprehension without requiring advanced software. Downward accountability addresses other stakeholders' needs, allowing them to directly observe and assess property improvements through their senses. This study demonstrates that accountability is socially constructed, and the unique accountability practices in GMIBS contribute to the literature on accountability in faith-based organizations.
Copyright (c) 2025 Riesanti Edie Wijaya https://creativecommons.org/licenses/by/4.0
The role of mobile shopping in customer brand identification to increase repurchase intention
This study aims to analyze the influence of mobile shopping, brand experience, and shopping enjoyment on customer brand identification and repurchase intention in local fashion brands. It is proposed to address a gap where prior research overlooks these factors' interplay for Indonesian brands, focusing instead on international contexts or price/promotions. A total of 312 respondents from Batam City participated in this study. Quantitative and associative approach design is applied in this study, in order to measure the quantity of data with relevant statistical procedures, especially with the SEM-PLS. The results of the study indicate that the use of mobile shopping is not significant to boost customer brand identification. On the contrary, positive consumer experience with the brand and shopping pleasure have been shown to influence customer brand identification. Strong brand identification significantly increases repurchase intention. This research is expected to provide a new contribution to the literature on consumer behavior in the fashion industry, particularly in the context of mobile shopping. This research provides practical guidance for marketers and local fashion brands in designing effective marketing strategies, especially in improving a pleasant shopping experience, creating a positive brand experience, and utilizing the mobile shopping potential to increase purchasing interest.
Copyright (c) 2025 Edy Yulianto Putra, Nurul Ihza, Dessy Aliandrina https://creativecommons.org/licenses/by/4.0
Analysis of green supply chain of coffee Lindu Biosphere reserve at Pipikoro Coffee Company
This study aims to analyze green supply chain activities within the Lore Lindu Biosphere Reserve and the Pipikoro Coffee company. Observations in the reserve area reveal extensive community farming activities, including within conservation zones, yet academic studies on such practices remain limited. At Pipikoro Coffee, the researcher identified a lack of comprehensive analysis regarding the involvement of key supply chain actors—farmers, processors, and consumers—in supporting sustainability initiatives. Using a phenomenological paradigm and a qualitative descriptive approach, this research was conducted at Pipikoro Coffee in South Lolu Village, South Palu District, Palu City, involving 10 informants. Data were analyzed using triangulation techniques and the NVivo 12 Plus software. The findings indicate that Pipikoro Coffee’s green supply chain relies on five interrelated components: suppliers, manufacturers, distributors, retailers, and customers. Each component functions through inbound, operational, and outbound processes that collectively support sustainable practices. Key elements identified include farmer education, the adoption of eco-friendly roasting technology, and consumer participation in promoting sustainable local products. Overall, this study highlights the importance of deeper exploration into how green supply chain practices are implemented in biosphere reserves and local enterprises, emphasizing their role in aligning conservation goals with sustainable business operations.
Copyright (c) 2025 Sendi Putrawan, Sulaeman Miru, Asngadi Asngadi, Syamsuddin Syam, Fatlina Zainuddin https://creativecommons.org/licenses/by/4.0
Customer dependence on OTA, brand autonomy, and direct booking intention in Bali boutique villas
This study examines the influence of customer dependence on Online Travel Agents (OTAs) on brand autonomy perception and direct booking intention in boutique villas in Bali. Grounded in the Stimulus–Organism–Response (S-O-R) framework, OTA dependence is positioned as the external stimulus, brand autonomy perception as the internal evaluative mechanism, and direct booking intention as the resulting behavioral response. Using a quantitative approach, data were collected from 192 international and domestic travelers who had booked boutique villas via OTA platforms or direct channels. Structural Equation Modeling–Partial Least Squares (SEM–PLS) was employed to analyze both direct and mediating effects. The findings reveal that OTA dependence significantly diminishes brand autonomy perception and reduces customers’ intention to book directly. Brand autonomy perception positively influences direct booking intention and acts as a significant mediator in the relationship between OTA dependence and direct booking behaviors. These results highlight the strategic necessity for boutique villas to strengthen direct digital channels and reinforce authentic brand narratives to counterbalance OTA standardization. In experiential destinations such as Bali, enhancing brand autonomy is essential to maintain differentiation, improve customer trust, and support sustainable distribution strategies.
Copyright (c) 2025 I Wayan Aditya Siddhanta Karidhana, Metta Padmalia https://creativecommons.org/licenses/by/4.0
Analysis of the influence of greenwashing and well-to-wheel emissions on consumer preferences for BYD electric vehicles
The green economy programme reflects Indonesia’s commitment to renewable energy development and sustainable development in order to realise the Indonesia Emas 2045 vision. The purpose of this study is to analyse the influence of greenwashing and well-to-wheel (WTW) emissions on consumer preferences for BYD electric vehicles. This study uses quantitative descriptive analysis with purposive sampling, involving 120 respondents who are prospective users of BYD electric vehicles. Primary data was collected through a questionnaire distributed via Google Forms, and secondary data was obtained from a review of previous research literature. Data analysis was performed using SPSS version 25. The results of this study indicate that greenwashing has a significant negative effect on consumer preferences for electric vehicles, while well-to-wheel emissions have a significant positive effect on consumer preferences for BYD electric vehicles
Copyright (c) 2025 Prasastie Hutama Rohmatia https://creativecommons.org/licenses/by/4.0
The role of product presentation factors in product evaluation and online food delivery partners
Online Food Delivery Services (OFDS) platforms are growing rapidly in Indonesia. However, when compared to neighboring countries such as Malaysia, OFDS user penetration in Indonesia is still very minimal despite the high level of user consumption. The level of user penetration is directly related to customer retention, where product presentation is an important part of customer retention. Previous studies focusing on product presentation factors are still rare. The product presentation factors studied in this research include the combination of product color and background, social presence, and calorie information. These three factors can be directly managed by restaurant partners and have been proven to be important in previous studies related to their relationship with product evaluation. This study uses an experimental design and Structural Evaluation Modeling (SEM) approach. A total of 240 respondents participated in this study. Of the eight hypotheses, four were accepted. Social presence and calorie information were found to significantly affect product attitude negatively. In addition, product attitude (β = 0.733, p = 0.001) and brand trust (β = 0.338, p = 0.001) had a significant positive effect on purchase intention. The discussion and managerial implications are further discussed in this study.
Copyright (c) 2026 Bobby Ardiansyahmiraja, Reny Nadlifatin https://creativecommons.org/licenses/by/4.0
The impact of QRIS on transaction efficiency, income growth, and financial management in Palu MSMEs
This study aims to examine the effect of QRIS implementation on transaction efficiency, income growth, and financial management of micro, small, and medium enterprises (MSMEs) in Palu City. The data were collected through questionnaires completed by 91 MSME owners and analyzed using SmartPLS. The results indicate that QRIS makes a meaningful contribution to accelerating transaction processes and improving service convenience. The implementation of QRIS has also been shown to increase income by attracting more customers and boosting sales turnover. Furthermore, QRIS assists business owners in managing their finances more systematically through automatic transaction records and clearer cash flow monitoring. These findings confirm that QRIS plays an important role in supporting MSME performance in the digital era.
Copyright (c) 2025 Muh. Rangga Saputra https://creativecommons.org/licenses/by/4.0
Determinants of environmental psychology on green consumer behavior: the moderating role of generation cohort among generation X, Y, and Z
This study aims to explore the Green Consumer Behavior (green purchase intention) of Generation X, Y, Z on three sectors business restaurant, fashion, and hotels in Indonesia. The conceptual model is developed to examine the relationship of green consumer behavior on purchase intention, using generation cohort as moderating variable. The study analyzed 300 samples, determined by quota sampling, using PLS-SEM modeling. The result show that Self Identity, Knowledge, and Environmental Concern have a significant impact on green purchase intention. However, the study found no significant effect from peer influence on green purchase intention. The study reveals that Knowledge has significant in 3 Generations, self identity and environtmental concern have impact in Gen X and Z. Peer influence has no significant in 3 generations. This study emphasizes the critical role of generational cohort on green purchase intention. This paper presents an analysis of Green Consumer Behavior of Generation X, Y and Z in Indonesia. These findings are expected to contribute to the formulation of effective and efficient marketing strategies to increase sales and create a competitive advantage
Copyright (c) 2025 Katherin Daniar https://creativecommons.org/licenses/by/4.0
A meaning of branding: factors that influence purchase intention for food and beverage products SMEs
The purpose of this study is to reveal various factors that influence the interest in purchasing Islamic-based food and beverage products, considering that the majority of Indonesia's population is Muslim, supported by a sustainable system for all food and beverage products that are required to have halal certification, which can have a major impact on whether or not people are interested in consuming Islamic-based products. The analysis method uses a quantitative method, namely SEM-PLS, it is stated that related factors that can influence consumer purchasing interest are product quality, social media marketing supported by brand trust and brand image that can influence it mediatingly. The population of this study is followers and the sample of this study is 359, while the sampling technique used is proportional random sampling. In addition, other factors such as Islamic branding can also strengthen the increase in consumer purchasing interest to ensure that products produced through Islamic products are in accordance with Islamic religious law and are guaranteed halal.
Copyright (c) 2025 Iva Khoiril Mala https://creativecommons.org/licenses/by/4.0
Modeling Gen Z students’ financial behavior: Social media and mediated intention effects
The rapid development of social media in the digital era has changed the way Generation Z accesses and processes financial information, which has the potential to influence their financial knowledge, attitudes, and behaviors. This study aims to analyze the influence of social media on financial knowledge, financial attitudes, and financial behaviors among Generation Z students in Surabaya. It also aims to examine the mediating role of intention in the relationship between financial attitudes and financial behavior. Sampling was conducted using purposive sampling, namely students who fall into the Gen Z classification and use digital technology in financial transactions. Data collection was carried out through a survey by distributing questionnaires to respondents. The results of the study indicate that social media influences financial attitudes and behavior, but does not influence financial knowledge. Financial knowledge contributes to the formation of financial attitudes, while financial attitudes influence financial behavior through intention as a mediator. The implication is that efforts to improve students' financial behavior should focus on strengthening intention and promoting the wise use of social media. Additionally, the results of this study provide theoretical implications for the development of a financial behavior model with social media as one of the antecedent variables.
Copyright (c) 2025 Ningsi Butar Butar, Rr Iramani https://creativecommons.org/licenses/by/4.0
How quality, service, and marketing drive customer satisfaction in medium-scale manufacturing companies
This study aims to examine the influence of product quality, after-sales service, and marketing communications on customer satisfaction in a medium-scale manufacturing industry in Indonesia. An exploratory quantitative approach was applied using survey data collected from 120 customers of Adisa Jaya Industri, a metal-milling machine manufacturer in Gresik. The data were analyzed using SEM-AMOS. The results indicate that product quality, after-sales service, and marketing communications each have a positive and significant influence on customer satisfaction. Improved machine reliability, service responsiveness, and consistent digital communications strengthen customer trust and loyalty. These findings confirm that satisfaction in the manufacturing sector depends not only on product excellence but also on the effectiveness of technical support and communication strategies, in the context of B2B manufacturing—an area that remains underexplored in previous research. These findings provide managerial insights for manufacturing companies to enhance competitiveness through sustainable integrated quality management, strengthened after-sales services, and consistent digitalization of marketing communications. This study provides empirical evidence that customer satisfaction in the manufacturing industry is not only determined by product quality, but is also influenced by after-sales service and effective marketing communications, especially in medium-scale manufacturing companies
Copyright (c) 2025 Ulfa Rukhmana https://creativecommons.org/licenses/by/4.0
Impact of brand equity and after-sales service on satisfaction and repurchase intention in a chinese heavy equipment brand
Customer retention is a critical issue in the business-to-business heavy equipment industry which is characterized by high investment value operational risk and long-term relational exchanges. This study aims to examine the effects of brand equity and after-sales service on customer satisfaction and their implications for repurchase intention in a Chinese heavy equipment brand operating in Samarinda Indonesia. A quantitative explanatory approach was employed using survey data collected from 120 corporate customers who are directly involved in purchasing decisions and equipment usage. Data were analyzed using SEM-PLS Modeling. The findings indicate that brand equity and after-sales service both enhance customer satisfaction however their influences on repurchase intention differ in mechanism. Brand equity does not directly affect repurchase intention but operates through customer satisfaction suggesting that brand-related perceptions must be validated by satisfactory post-purchase experiences. In contrast after-sales service influences repurchase intention both directly and indirectly through customer satisfaction highlighting the strategic importance of post-purchase support in reducing operational risk. Overall customer satisfaction emerges as a key mechanism linking brand and service-related factors to repurchase intention. This study provides practical insights for heavy equipment suppliers to prioritize service excellence and experiential validation of brand value to strengthen long-term customer relationships.
Copyright (c) 2025 RIZQIN ILMAN https://creativecommons.org/licenses/by/4.0
The influence of green attitudes on sustainable consumption in the fashion industry
This study aims to analyze the influence of environmental advertising, environmental concern, and the Lifestyle of Health and Sustainability on green attitudes, as well as their effects on sustainable consumption behavior and frugality consumption behavior among Generation Z in Indonesia. This research adopts quantitative research design using cross-sectional survey method. Data were collected from 332 Generation Z respondents in Indonesia through structured questionnaire. The proposed research model was tested using SEM to examine the relationships among the variables. The results indicate that environmental advertising, environmental concern, and the LOHAS lifestyle have a significant positive effect on green attitudes. Furthermore, green attitudes significantly influence both sustainable consumption behavior and frugality consumption behavior among Generation Z consumers. These findings confirm the important role of sustainability-oriented values and lifestyles in shaping responsible consumption behavior. The findings suggest that companies should strengthen environmental advertising strategies that emphasize sustainability values, while governments should enhance environmental education and awareness programs targeting Generation Z. Such efforts can effectively encourage sustainable and frugal consumption practices. This study contributes to the sustainability and consumer behavior literature by integrating environmental advertising, environmental concern, and LOHAS lifestyle in explaining sustainable and frugal consumption behavior on Generation Z consumers
Copyright (c) 2025 Taufiq Hidayat https://creativecommons.org/licenses/by/4.0
How artificial intelligence shapes trust and visit decisions on digital tourism platforms in Indonesia
This study examines how personalization and interactivity on Indonesia’s digital tourism platforms shape consumer trust and visit decisions. Personalization captures how well a platform tailors content such as destination options, itineraries, and deals to a user preferences, budget, and travel context. Interactivity reflects how responsive and engaging the platform is when users search, compare, ask questions, and adjust plans. Using a cross-sectional survey of 415 users who had used platform features within the past six months. The data were analyzed with PLS-SEM in SmartPLS 4. The results show that both personalization and interactivity positively and significantly increase consumer trust, with personalization emerging as the strongest driver. For visit decisions, personalization and interactivity also have significant positive effects. However, consumer trust does not significantly predict visiting decisions and therefore does not mediate the effects of platform features on visit decision. This suggests a trust–behavior gap where users may feel confident in a platform, yet their final choice is still driven mainly by practical planning value. Tourism platforms should prioritize relevant, context-aware recommendations and responsive planning assistance, while reinforcing decision cues such as clear cost and time estimates and credible social proof to better convert interest into visit decision.
Copyright (c) 2025 Valentino Aris, Nur Salam, Bobur Sobirov, Rahmatullah Rahmatullah, Agus Syam, Rizal Bakri https://creativecommons.org/licenses/by/4.0
Green value and servitization effects on purchase intentions toward Indonesian micro food enterprises
This study is to examine the effect of Green Perceived Value (GPV) on Intention to Buy (ITB) by Green Servitization (GS) as its mediating role. This study is as a response to prior studies grounded on classical economic and rational choice theories suggesting that ITB is a direct consequence of a cost-benefit analysis. Even though we do not hypothesise green-feminine stereotype, we examine it in our additional analysis. Our findings suggest that GPV does not have a direct effect on ITB, but its influence is mediated through GS. This indirect relationship is significant in the overall analysis and for females, indicating that GS plays a crucial role in linking GPV to ITB. For females, GPV positively influences GS, which in turn significantly impacts ITB, confirming a full mediation effect. This suggests that women are more likely to translate GPV into ITB through the development of GS. However, for males, while GPV strongly influences GS, GS does not significantly affect ITB, resulting in an insignificant mediation effect. This indicates that the relationship between GPV and ITB is gender-dependent, with females demonstrating a clearer pathway where GS acts as a bridge, while for males, GS does not play the same mediating role. These results highlight the importance of considering gender differences when analysing the impact of GPV on ITB and suggest that strategies to enhance ITB may need to be tailored differently for males and females.
Copyright (c) 2025 Yanuar Lazuardi, Ach Maulidi, Abdalmenam Ramadan Ben Galboun https://creativecommons.org/licenses/by/4.0
Green skill investment and green job productivity: the critical mediation of digital readiness
The transition toward a sustainable and green aconomy has increased the demand for green jobs that are supported by skilled and digitally ready human resources. In Indonesia, particulary in semi-urban areas such as Cirebon City, challenges related to environmental pressures, limited digital adoption, and workforce capability gaps remain significant. This study aims to examine the effect of green skill investment on green job labor productivity, with digital technology adoption readiness serving as a mediating variable. A quantitative survey approach was employed, collecting primary data from workers engaged in green job sectors, including environmental agencies, the departement of manpower, and waste management units in Cirebon City. Data were analyzed using a structural modelling approach to explore direct and mediated relationships among variables. The finding indicate that investment in green skills enchances labor productivity and strengthens workers’ readiness to adopt digital teknology. Digital Technology adoption readiness also plays an important role in translating green skills into productive work outcomes, highlighting the interconnected nature of green competencies and digital transformation. These results suggest that policies and training programs aimed at developing green jobs should integrate environmental skill development with digital readiness to support sustainable and inclusive workforce transformation.
Copyright (c) 2025 Desti Alya Fadilah https://creativecommons.org/licenses/by/4.0
Digital marketing, customer satisfaction, and customer loyalty in influencing sales at Alfamidi retail
This study examines the influence of digital marketing, customer satisfaction, and customer loyalty on retail sales at Alfamidi. The research aims to determine both the individual and simultaneous effects of these variables on retail performance. A quantitative explanatory approach was employed, with 140 respondents selected using purposive sampling based on their experience with Alfamidi’s digital platforms. Data were collected through online questionnaires, observations, and informal interviews. Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to analyze the measurement and structural models, including assessments of validity, reliability, coefficient of determination, and path significance. The results indicate that digital marketing, customer satisfaction, and customer loyalty have positive and significant effects on Alfamidi’s retail sales. The R-Square value of 0.724 demonstrates that these three variables collectively explain 71.8% of the variation in retail sales, while the remaining 28.2% is influenced by other factors outside the model. These findings highlight the critical role of integrating effective digital marketing strategies with high-quality customer service to enhance satisfaction and loyalty, thereby driving sales growth and ensuring sustainable business performance in Indonesia’s modern retail sector.
Copyright (c) 2025 Nurul Hidayah, Syarifah Hudayah, J Kuleh https://creativecommons.org/licenses/by/4.0